We build and run Google Ads campaigns for ecommerce brands and businesses that want sales and leads. Every month you see what each euro brought back.
Certified Google Partner
Average ROAS across the Google Ads accounts we manage.
Ad spend we manage every year.
Days on average until an account turns profitable.
01
Brand, generic, competitor and long-tail keywords, built around what people search for when they’re ready to buy.
02
Your full catalogue across Search, YouTube, Display and Gmail, with bidding that follows the margin of each product.
03
Ads for people who visited your site and didn’t buy, while they’re still thinking about it.
04
We review the pages your clicks land on and tell you what to change, so the clicks you pay for turn into sales.
05
GA4, Google Tag Manager and enhanced conversions set up properly, so both you and Google know what sells.
06
Campaigns across countries and languages, with a separate budget and bidding for each market.
“Within 20 days our Google Ads were already profitable. Within two months, Google was our best channel for new customers. The difference was strategy, not budget.”
George Svourdakos, Managing Partner, AllWater
ROAS improvement compared to before we took over.
Revenue from Google Ads in the first 12 months.
Lower cost per acquisition (CPA) within 6 months.
Every engagement goes through the same five steps. We read the data first, then we spend.
We look at your account structure, historical data, tracking and competitors. No assumptions.
2 weeks
Campaigns, keywords, audiences, bidding and landing pages are planned before the first euro is spent.
1 week
A controlled start with daily checks. We let the data build up before drawing conclusions.
Weeks 3–6
Bids, negative keywords, ad A/B tests, audiences and suggestions for your pages.
Every week
Revenue, budget pacing and what we’re changing next month, in one report.
Every month
Move the slider to your gross margin. This is the ROAS you need just to cover the product cost of every sale.
With a 30% margin, every €1 of ad spend has to bring back €3.33 in sales just to cover the cost. Below that, every sale loses money. The target we set starts above this line.
Simplified: before shipping, payment fees and returns, which push the line even higher.
There are two parts: the ad budget that goes straight to Google for clicks, and our fee for managing it. We charge a fixed fee, not a percentage of ad spend, so we gain nothing from you spending more.
Ad budget
Paid directly to Google. We agree the amount together, based on your goals, industry and competition.
Management fee
Depends on how many campaigns and markets we run, and stays the same when your budget grows. You’ll know it after the first call.
As much as you decide. Google charges per click and the price of a click comes from an auction, so it depends on your industry and competition. The right budget depends on your goals and on how much data the account needs to keep improving. We discuss it on the first call, once we’ve looked at your industry and competitors.
On Search campaigns you pay when someone clicks, not when they see the ad. Google charges your card when you reach a billing threshold or once a month, whichever comes first. You pay the ad budget directly to Google; our fee is separate.
Management fees usually start around €500 and go above €3,000 a month, depending on the number of campaigns, products and countries. Some agencies charge a percentage of ad spend. We charge a fixed monthly fee, and you’ll know it after the first call.
Traffic starts on day one. Optimisation takes 4–8 weeks, until the algorithm has collected enough conversions. In the accounts we manage, campaigns turn profitable in 42 days on average.
It depends on your margins. For an online store with 40–60% gross margin, profit usually starts at a ROAS of 4x–8x. For lead generation, cost per qualified lead matters more. We start from your numbers and set a target that leaves you a profit.
It’s a campaign type that shows ads across Search, YouTube, Display, Gmail and Maps from a single campaign. It works well when the account has more than 50 conversions a month and good creative. Without those, it spends on low-intent placements, so we use it selectively, next to well-built Search campaigns.
With a very small budget, you can run it yourself. Most people underestimate the weekly work, though: bids, negative keywords, tests, tracking. A badly run account usually costs more than an agency fee. If you hire an agency, pick one with a fixed fee rather than a percentage.
The usual reasons: keywords with the wrong intent, a landing page that doesn’t match the ad, broken conversion tracking, too few negative keywords, and bidding aimed at the wrong goal. Before you raise the budget, an audit usually shows where the money leaks.
Google Ads puts you at the top right away, but stops when you stop paying. SEO takes months, but the clicks are free and the results last. Most of our clients start with Google Ads for sales now and use that data to decide what SEO should target.
We audit your account and tracking and tell you what we’d change, before you commit to anything.
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