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We set up and optimise your Google Business Profile (formerly Google My Business), build location pages on your site and track calls, directions and visits from Google Maps. For one location or many.
Google says openly that local results are based on three things.
01
How well your profile matches what the person is looking for: categories, services, description.
02
How close you are to the person searching, or to the area they type. You cannot change it, which is why the other two matter so much.
03
How well known the business is: reviews, mentions on other sites, links and how your site ranks on Google.
01
Creating or reclaiming your Google Business Profile, verification and the right address or service area.
02
Primary and secondary categories, services, products, hours and attributes, the way your customers search.
03
Photos of your space and your work, and regular posts about offers and news.
04
A page on your site for each location or area, with contact details, a map and LocalBusiness schema.
05
The same name, address and phone across directories and platforms, so Google trusts your details.
06
Calls, directions, clicks to your site and map rankings by area, in one report.
It is one of the questions we hear most. Usually one of three things is the cause.
01
Without verification, Google does not show the business properly and will not let you correct its details.
02
If the primary category does not match what customers search for, the profile does not show for those searches.
03
A different address or phone on your site, profile and directories confuses Google.
We start with the profile, because that is where most customers see your business for the first time.
We check your Google Business Profile, your details on your site and in directories, and your map rankings for the main searches.
Audit
We fix categories, services, hours, photos and description, and remove duplicate or wrong profiles.
GBP
Location pages, LocalBusiness schema and consistent details across directories and platforms.
Citations
Calls, directions, clicks to your site and map rankings by area and by location.
Report
01
The name on your profile must be your real name. Additions like Dentist Athens break Google guidelines.
02
Profiles at virtual offices or addresses where you do not serve customers risk suspension.
03
Fake reviews get removed and can bring restrictions on your profile.
04
Two profiles for the same location split your reviews and confuse Google.
05
Area pages with the same text and only the place name changed do not help.
06
Nobody can guarantee a map position, because the searcher’s distance changes the result.
Create a free Google Business Profile, add your address or service area and complete the verification Google asks for. Once verified, the business shows on Maps and in Search.
Usually because the profile is not verified, has the wrong primary category or its details differ from your site. It may also have been suspended for breaking a Google guideline.
No. Google Business Profile, as Google My Business is now called, is free. The cost is only the work to set it up properly and keep it up to date.
Profile fixes usually show within a few weeks. Mentions on other sites and reviews build up more slowly. Because the searcher’s distance counts too, nobody can guarantee a position.
Yes. They are part of how well known Google considers the business. The number, the rating and whether you reply all count. We never recommend buying reviews.
Yes. We set up a profile and a page on your site for each location, and track calls, directions and rankings per location.
Book a discovery call. Tell us where you are and what customers you want, and we will explain where we would start.
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