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Rely less on Booking.com and Expedia and get more bookings through your own website. We run SEO, Google Ads and Meta Ads for Greek hotels, villas and tourism businesses, and we report on bookings and revenue, not just clicks.
Last updated: October 2026
Greek properties work under conditions few industries share: a short season, guests from abroad and big platforms standing between you and your guests.
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Most of the year’s revenue comes in a few months, but bookings are made much earlier. Promotion has to start well before you open.
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German, British, American and Scandinavian travellers search differently and book at different times. Campaigns and pages are built per market and language.
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Booking.com and Expedia bring guests, but take a commission on every booking. The goal isn’t to leave them. It’s to win more bookings direct.
Set your average booking value and the commission you pay. See what stays with you when the same guest books direct.
Out of every 100 bookings, the commission equals the revenue of 15 bookings.
Direct bookings have costs too, such as ads and the booking engine. This shows the commission only.
Via a booking platform
Direct on your site
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Pages for each room type, your area and what your guests search for, in the languages they speak. Bookings with no cost per click.
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Your rate appears next to the OTAs’ when someone searches for your hotel on Google or Maps. There’s also a free version: free booking links.
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Ads on your hotel’s name, so OTAs don’t take your own searches, and on searches for your destination.
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Facebook and Instagram to reach travellers before they decide where to go, and remarketing to visitors who left without booking.
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Guests who have stayed with you are the easiest to win back. A few good emails before the season bring repeat bookings.
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Reviews affect both bookings and your position on Maps. An up-to-date profile with photos and replies makes a real difference.
The same approach works for other tourism businesses: more customers direct, with tracking at every step.
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Few units, higher value per booking. Photos, reviews and tightly targeted campaigns matter most.
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They live off visitors to the area. Google Business Profile, Maps and Instagram bring in tables and reservations.
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Yacht charters, tours and activities sell to travellers who search before they arrive. The work is mostly in English and aimed at overseas markets.
We start with tracking. Without it, nobody knows which channels bring bookings.
We connect your booking engine to GA4 and your ad accounts, so every booking is recorded with its value.
GA4
We look at which countries your guests come from and when they book, and split the budget accordingly.
Markets
Google Ads, Hotel Ads, Meta Ads and pages for Google, prioritising whatever brings direct bookings.
Channels
Bookings, revenue and cost per booking, next to the commission you would have paid the OTAs.
Report
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How many bookings came through your website, and from which channel.
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The total value of direct bookings, not just their number.
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What each booking cost in advertising, compared with an OTA commission.
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The share of the year’s bookings that came direct. The clearest sign of progress.
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Revenue for every euro of ad spend, by channel and by market.
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How many website visitors book a room. If it’s low, the problem is often the website, not the ads.
Usually you don’t need to, and it rarely pays to. OTAs bring guests who wouldn’t find you otherwise. The goal is to grow your share of direct bookings so you pay less in commission overall.
In winter. Many overseas travellers book months ahead, and SEO takes time to work. Start in May and you’ll be chasing your last dates.
Ads that show your hotel’s rate next to the OTAs’ when someone searches on Google or Maps. Guests book direct on your website. They need a connection to your booking engine or channel manager.
Yes, but done differently. With few dates to sell, your Google Business Profile, reviews, photos and a few targeted campaigns matter most.
We start with the markets that already send you guests. English covers most of them. Other languages we discuss case by case.
Tracking. We connect your booking engine to GA4 and your ad platforms, so you can see which channel brought each booking and what it was worth.
Book a discovery call. Tell us about your property and where your bookings come from today, and we’ll explain what we’d do for next season.
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