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Google Shopping, Google Ads, Meta Ads, SEO and email for online stores, aimed at sales that leave a profit. We track every order with its value, so you know what each channel brings in.
Last updated: October 2026
Most guides talk about channels. In practice, three things decide whether advertising an online store makes money.
01
Greek shoppers check prices on Skroutz before they buy. If you’re not the cheapest, you need to win on shipping, availability or trust.
02
In many categories the profit per sale is small. Advertising has to focus on the products that can carry its cost, not on everything at once.
03
Black Friday, Christmas and the sales bring a large share of the year’s orders. That’s also when cost per click goes up.
01
Your products with photo and price at the top of Google. For most stores, the channel with the clearest purchase intent.
02
Ads on searches for the categories and brands you sell, and on your store’s own name.
03
Facebook and Instagram to reach new customers with creative that shows the product, and remarketing to people who viewed products without buying.
04
Category and product pages that rank on Google for what people search. Sales with no cost per click, growing over time.
05
Abandoned-cart reminders, post-purchase emails and campaigns to past customers. Usually the cheapest channel for repeat sales.
06
A big audience, but with price comparison and a cost on every sale or click. Worth it when your prices are competitive and your margin allows.
A large share of sales happens in a few weeks. Preparation starts long before the offers go live.
01
Email lists, remarketing audiences and campaigns are set up from October. In Black Friday week, cost per click is the highest of the year.
02
Demand rises from early December and drops sharply once shipping cut-offs pass. Campaigns follow your delivery dates.
03
Winter and summer sales bring price-driven shoppers. A good chance to clear stock and grow your customer list.
We start with tracking and margins. Without them, nobody knows whether ad-driven sales leave a profit.
We set up GA4, Google Ads and Meta so every order is recorded with its value and the channel it came from.
GA4
Together we look at the profit each category leaves and set ROAS targets that produce profit, not just revenue.
Targets
Google Shopping, Performance Max, Meta Ads, SEO and email, prioritising the channels and products that perform.
Channels
Sales, revenue, ROAS and customer acquisition cost by channel. You see what worked and what we change next month.
Report
01
Revenue for every euro of ad spend, by channel and by product category.
02
What’s left from sales after product cost and ad spend. The number that matters in the end.
03
What each new customer costs in advertising, so you know how far you can spend.
04
The average amount per order. When it goes up, every click is worth more.
05
How many store visitors buy. If it’s low, the problem is often the website, not the ads.
06
How many customers buy again. It shows what a new customer is really worth.
There are two amounts: the ad budget, which goes to Google and Meta, and the management fee. The right budget depends on your margins, competition and goals, so we set it after looking at your store’s numbers.
For most stores, Google Shopping, because it shows your products to people already looking to buy. Before that, you need accurate order tracking.
It depends on your margin. At a ROAS of 4, advertising costs 25% of revenue. If your net margin is 20%, every ad-driven sale loses money. That’s why targets are set per category.
Usually yes, if your prices are competitive. Many Greek shoppers start there. If you can’t compete on price, Google Shopping and your own customer list often perform better.
From advertising, usually within the first weeks, if tracking and product data are right. From SEO, in months. That’s why they usually run side by side.
Rarely. Campaigns and tracking work on most platforms, such as WooCommerce and Shopify. A change is only needed if the platform can’t support accurate tracking or is very slow.
Book a discovery call. Tell us what you sell and where your orders come from today, and we’ll explain where we’d start.
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