We set up Google Analytics 4, Google Tag Manager and server-side tracking so the numbers in GA4, Google Ads and Meta tell the same story. Without proper measurement, every budget decision is a guess.
Certified Google Partner
Average drop in cost per acquisition (CPA) after we fixed the tracking.
Data accuracy after implementation, compared with actual sales.
Weeks on average to complete the implementation.
01
Events, custom dimensions, ecommerce tracking and conversions set up to measure revenue, not just visits.
02
A clean, documented GTM container that someone can maintain without breaking anything.
03
Google Ads, Meta and LinkedIn measuring correctly, without the double counting that inflates the ROAS you see.
04
Server-side GTM, Meta’s Conversions API and enhanced conversions, so data isn’t lost to ad blockers and browsers.
05
Proper connection to your cookie banner, so measurement stays legal and Google fills the gaps with modelling.
06
Revenue by channel, CPA and conversion rate in one dashboard that updates itself.
“Quadrum turned our measurement and tracking from guesswork into the foundation every decision now runs on. Seamless integration between platforms and the hosting booking engine. The transparency and depth of their work is unlike anything we had before.”
Leonidas Marousos, CEO, Procris Villas
Validated data from every channel.
Difference between GA4 and the booking engine.
We don’t touch anything before we understand what’s broken and why. Every implementation starts from a written measurement plan that you approve.
We check GA4, GTM, platform tracking and attribution, and document every duplicate event, broken trigger and missing conversion.
1 week
A written list of every event and conversion your business needs, tied to your goals. You approve it before we start.
3–5 days
GTM, GA4 events, platform conversion tracking and server-side where needed. Everything is tested before it goes live.
1–3 weeks
We check the data live with DebugView, GTM Preview and Tag Assistant, and compare it with the platforms and actual sales.
3–5 days
A Looker Studio dashboard, monthly data quality checks and an alert if something stops tracking.
Ongoing
Every sale starts as an event on your site. Without server-side tracking, part of it never reaches the ad platforms.
Tracking has two parts: the implementation, done once, and the upkeep that keeps the data accurate. You know the price before we start.
Implementation
Audit, measurement plan, setup and validation at a fixed price agreed upfront. It takes 3 weeks on average.
Upkeep
Monthly data quality checks and an alert if something breaks. Included when we also run your ads.
It almost always comes down to one of three things: events set up wrongly (duplicate events, missing parameters, GTM triggers firing at the wrong time), Consent Mode not set up properly, or differences between GA4 and the ad platforms because of different attribution windows. An audit usually fixes most of it quickly.
It’s a free Google tool that manages all the tags on your site (GA4, Google Ads, Meta Pixel and so on) from one place, without changing your code each time. With a clean structure, you can add or fix tracking quickly and without risk to the site.
Each platform measures in its own way and credits itself with every sale it touched. Without deduplication, the same sale shows up in every report and revenue looks several times bigger. We make GA4 the common reference and send conversions correctly to each platform.
Data collection moves from the visitor’s browser to a server you control. Ad blockers and browser restrictions stop cutting your tracking, and the site loads fewer scripts. If you spend serious money on ads and want accurate attribution, it’s worth it.
The Meta Pixel tracks what visitors do on your site from the browser. The Conversions API sends the same events straight from your server to Meta. We set them up together, with deduplication, so Meta sees as many sales as possible without counting any twice.
It’s Google’s way of adjusting measurement when a visitor declines cookies, filling the gaps with modelling. Since March 2024 it has been needed by anyone advertising in the European Economic Area. Without it, Google Ads loses conversions and GA4 under-reports what’s happening.
Platforms always inflate their own results. The most reliable approach is GA4’s data-driven attribution as a baseline, consistent UTMs across all campaigns and, where possible, tests of how much each channel really adds. We put it all in a dashboard that shows the whole customer journey, not just the last click.
In most cases, yes. We always start with an audit. Duplicate events, broken triggers and wrong conversion settings can usually be fixed without touching your site’s code. We only suggest a full rebuild when the setup is so tangled that every fix breaks something else.
It’s Google’s free dashboard tool. It connects GA4, Google Ads, Meta, Search Console and other sources and shows the numbers in one place, updated automatically. We build dashboards that show revenue by channel and CPA, not just visits.
We audit your GA4, GTM and ad platform tracking and tell you what’s measuring wrong, before you commit to anything.
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