We build and run ads on Facebook, Instagram, LinkedIn and TikTok for ecommerce brands and B2B companies. We reach people likely to buy before they search for you, and bring back the ones who left your site.
Meta Business Partner
Average ROAS across the Meta Ads accounts we manage.
Social ad spend we’ve managed.
Average drop in cost per acquisition (CPA) after we take over.
01
Campaigns for the whole customer journey, from first touch to retargeting, aimed at profit rather than likes.
02
Targeting by job title, company and industry, with lead forms and sponsored content for the people who make the buying decision.
03
Video campaigns that feel like the rest of the feed, for brands speaking to a younger audience.
04
Custom audiences, lookalikes, retargeting lists and exclusions, so the budget doesn’t go to the wrong people.
05
We write the copy and the creative briefs, test variations and keep what sells.
06
Pixel, Conversions API and GA4 set up properly, so Meta knows who bought and optimises for it.
“We had been running Facebook Ads in-house for two years with mediocre results. Within three months of working with Quadrum, our Meta ROAS went from 1.8x to 5.4x. The difference was strategy and creative, not budget.”
Panagiotis Alivizatos, CEO & Owner, Auto Alivizatos
Meta ROAS, up from 1.8x, within three months.
Cost per lead within 90 days.
Qualified leads from social ads, year on year.
Paid social is won by putting the right creative in front of the right audience. So we prepare both before the first euro is spent.
We look at your pixel data, which audiences and creatives performed, and where visitors drop off before buying.
2 weeks
Campaign structure, audiences, platforms and creative briefs, all ready before launch.
1 week
A controlled start that lets the algorithm learn. We raise the budget only once results settle.
Weeks 3–6
New creatives before the old ones wear out, audience changes and moving budget to what sells.
Every week
Revenue, ROAS by funnel stage, which creatives worked and where we put more money next month.
Every month
There are two parts: the ad budget that goes straight to Meta, LinkedIn or TikTok, and our management fee. Our fee is fixed, so we gain nothing from you spending more.
Ad budget
Paid directly to the platform. We agree the amount together, so it’s enough for proper tests and fits your goals.
Management fee
Depends on the platforms and how many creatives we test, and stays the same when your budget grows. You’ll know it after the first call.
As much as you decide: you set a daily or total budget and Meta won’t spend more. Prices come from an auction. In Greece and Europe, the cost per 1,000 impressions (CPM) usually runs from €3 to €20, depending on audience, creative and competition. For sales campaigns, the budget needs to be enough for tests to give clear answers. We work it out together on the first call.
Both run from the same Meta Ads Manager with the same targeting. What changes is placements and formats. Facebook usually works better for older audiences and lead generation, Instagram for younger audiences, visual products and Reels. Most of the time we run both and let the algorithm put the budget where it sells.
Meta needs about 50 conversions a week per ad set to exit the learning phase. In practice that takes 2–4 weeks. The first month is for collecting data, and the real ROAS gains usually come between weeks 4 and 8. The most expensive mistake is stopping campaigns before learning is done.
It depends on your margins. For an online store with around 50% gross margin, profit usually starts at a ROAS of 3x–5x once product and shipping costs are counted. For lead generation, cost per qualified lead matters more. We work out the target from your own numbers.
They do different jobs. Google Ads catches people already searching for what you sell. Facebook and Instagram ads find people who match your customer before they search. Most accounts that do well run both: Google for sales now, social for new audiences and retargeting.
If you’re after specific roles, industries or company sizes, LinkedIn targets far more precisely, but clicks usually cost €5–15 or more. For B2C and ecommerce, Meta is much cheaper. Many B2B companies use LinkedIn to reach the right people and Meta for cheap retargeting.
The usual reasons: the same ads shown again and again to the same people, overlapping audiences competing with each other, a landing page that doesn’t match the ad, and a broken pixel or Conversions API. Targeting alone is rarely the problem.
It’s how your site sends purchases and leads to Meta directly from the server, not only from the browser. That way Meta sees conversions that ad blockers and privacy settings hide, and optimises on better data. If you spend serious money on Meta, you need it.
Social media management covers posts, replies and the day-to-day look of your accounts. Social media advertising is paid campaigns with a budget, targeting and a measurable result in sales or leads. Our work is the advertising.
We audit your Meta and LinkedIn accounts, your pixel and your creatives, and tell you where money leaks, before you commit to anything.
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