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A hotel, an online store and a B2B company don’t need the same marketing. The goal changes, the channels change, and so does the time of year that matters. Here’s how we work in each industry.
The industries where we have the most experience. Each one has its own page with the channels, the metrics and the questions we hear most often.
More direct bookings for hotels, villas and tourism businesses, with SEO, Google Hotel Ads, Google and Meta Ads.
Hotels · Villas · Restaurants
Marketing for online stores with Google Shopping, Meta Ads, SEO and email, with targets that produce profit, not just revenue.
Online stores · Retail
Doctors, practices, clinics and pharmacies that want more appointments, within the rules on advertising health services.
Companies selling to other businesses that need qualified enquiries, not just website visits.
Dealerships, garages and parts retailers that want more enquiries and sales.
01
A hotel wants bookings, an online store wants orders, a B2B company wants enquiries. The whole strategy starts from the goal.
02
Google Shopping works for online stores, Google Hotel Ads for hotels, LinkedIn for B2B. Not every business needs every channel.
03
The season in tourism, Black Friday in ecommerce, trade shows in B2B. Campaigns follow your industry’s calendar.
04
A product is bought in minutes. A car or a B2B service takes weeks. That changes how we measure and how much patience it takes.
05
Some industries, such as healthcare, restrict what an ad is allowed to say. Copy and campaigns are built around those rules.
06
Cost per booking, profit per order, cost per enquiry. The report shows what matters to your business.
01
Direct bookings and cost per booking, compared with the OTA commission.
02
Profit after advertising, and ROAS by product category.
03
Appointments and phone calls from Google and ads.
04
Qualified enquiries, and how many of them become customers.
05
Quote and test-drive requests, and phone calls.
06
Cost per result: what each booking, order or enquiry costs.
No. These are the industries where we have the most experience. If your business is in another industry, we talk first and tell you honestly whether we can help.
You don’t start from scratch. We know which channels usually perform, when demand rises and which numbers show whether a campaign is working.
The result that brings revenue to your business: bookings, orders, appointments or enquiries. Clicks and visits only matter as far as they lead there.
With a discovery call. Tell us where you are today and what you want to achieve, and we’ll suggest where to start.
Book a discovery call. Tell us what your business does, and we’ll tell you honestly whether we can help.
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