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More appointments and customers, within the limits of the Greek Code of Medical Ethics and the rules of Google and Meta. SEO, Google Business Profile, Google Ads, and campaigns for pharmacies and online parapharmacy stores.
Last updated: October 2026
Healthcare isn’t advertised like a product. Three things change the way we work.
01
The Greek Code of Medical Ethics (Law 3418/2005) does not allow, for example, thank-you notes or success claims used for promotion. Copy and campaigns are built within these limits.
02
Patients choose a doctor based on trust. Accurate information, Google reviews and a website that clearly answers their questions matter most.
03
Google and Meta restrict ads for certain treatments and medicines, as well as targeting based on health. Campaigns are designed to get approved and stay live.
01
Your Maps profile is often the first thing a patient sees: opening hours, address, photos, reviews. We keep it complete and up to date.
02
Pages for each specialty, test and area that answer what patients search for. Appointments with no cost per click.
03
Ads on searches for your specialty and area, within Google’s rules for healthcare services.
04
Articles and videos that explain conditions and tests in an evidence-based way. They help patients and build trust, without promising results.
05
Facebook and Instagram for information and local presence, with care for Meta’s targeting restrictions.
06
Google Shopping, Meta Ads and email for cosmetics, supplements and parapharmacy products, following the rules on promoting medicines.
The basics are the same, but every healthcare business has a different goal.
01
The goal is appointments. Google Business Profile, SEO for your specialty and area, and Google Ads where they fit.
02
Many services and specialties. Each service needs its own page, tracking by department, and campaigns that split the budget sensibly.
03
Local presence for the shop, and an online parapharmacy store selling across Greece. Here the work is much like any online store.
We start with tracking and with the rules, so everything published is accurate and measured.
We set up GA4 and your ad accounts to record forms, calls and online bookings.
GA4
We check your website and current campaigns for claims that aren’t allowed or may be rejected.
Rules
Pages for each service and area, a complete Maps profile and replies to reviews.
Appointments, calls and cost per appointment by channel, plus what we change next month.
Report
01
How many appointments were booked from your website, Google and ads.
02
How many people called from your website or your Maps profile.
03
What each appointment cost in advertising, by channel.
04
Where you appear when someone searches for your specialty in your area.
05
How many new reviews come in, and how many have a reply.
06
For pharmacies: orders, revenue and ROAS by category.
The Greek Code of Medical Ethics (Law 3418/2005, Articles 17 and 18) puts strict limits on personal advertising, while allowing a website with accurate, up-to-date information. We build your online presence within these limits. For specific questions, check with your medical association or a lawyer.
The Code does not allow publishing thank-you notes or success claims for promotion. You can reply politely to reviews patients leave on Google, without mentioning anything about their health.
Often, yes, for searches on specialty and area. Google restricts ads for some treatments and medicines, so some ads need approval or aren’t allowed. We check this before setting up a campaign.
For most practices, Google Business Profile and local SEO bring steady appointments over time. Ads help at the start or for specific services.
Yes, for both the shop and the online store. For a parapharmacy store the work is much like any online store: Google Shopping, Meta Ads, SEO and email, following the rules on promoting medicines.
We record forms, calls from your website and Maps, and, where available, your online booking system. That shows which channel brings patients.
Book a discovery call. Tell us your specialty or the kind of healthcare business you run, and we’ll explain what we’d do within the rules of the industry.
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