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For companies that sell to other businesses: Google Ads, LinkedIn Ads, SEO and content that bring enquiries from the right people. We track how many enquiries become customers, not just how many come in.
Last updated: October 2026
A B2B customer doesn’t buy in one click. Three things change the strategy.
01
Months can pass between the first visit and the signature. Campaigns need to stay in touch along the whole way.
02
The user, the manager and finance each want different information. Content has to answer all of them.
03
A few customers are worth a lot. A poor enquiry wastes sales time, so targeting matters more than volume.
01
Ads on searches like “software for…” or “supplier of…”, from people already looking for a solution.
02
Targeting by job role, industry and company size. Clicks cost more, but they reach exactly the people who decide.
03
Solution pages, comparisons and guides that answer buyers’ questions and bring enquiries for years.
04
A page for each campaign, with a clear offer and a form that asks for what sales needs, nothing more.
05
Ads to people who visited your website, so they remember you while they decide.
06
Email sequences for people who downloaded a guide or asked for information but aren’t ready yet.
Three kinds of B2B companies with different needs.
01
Free trials, demos and subscriptions. We track how many demos become customers and what each customer costs.
02
Consultancies, accounting firms, IT services. Trust and clear service pages make the difference.
03
Products for professionals, large catalogues and exports. Google Ads and SEO across several languages and markets.
We start with what your sales team considers a good enquiry. Without that, campaigns bring volume but not customers.
Together with your sales team, we define the right customer and what makes an enquiry worth pursuing.
Goal
We record forms and calls in GA4 and, where possible, connect enquiries to your CRM.
GA4
Google Ads, LinkedIn Ads, SEO and landing pages, prioritising the channels that bring good enquiries.
Channels
Enquiries, cost per enquiry and, where the data exists, how many became customers.
Report
01
How many enquiries match the customer you’re looking for, not how many came in overall.
02
What each enquiry costs, by channel and campaign.
03
The share of enquiries that reach a signature. The most important number.
04
What each new customer cost in marketing.
05
The value of opportunities opened by marketing, where it’s tracked in the CRM.
06
How many landing page visitors leave an enquiry.
For specific roles and industries, yes. The Greek audience is smaller and clicks cost more than on Meta, so it fits when a customer is worth enough. For exports and overseas markets it’s often the most precise channel.
From Google Ads, usually within the first weeks. From SEO and content, in months. How many become customers shows later, depending on your sales cycle.
An enquiry from a company and a person that match your customer: the right industry, size, role and need. We define it with your sales team at the start.
It isn’t required, but it helps a lot. Without a CRM we track enquiries. With one, we also track how many became customers.
Yes. Campaigns and pages are built for each market and language, with separate tracking per country.
Yes, if it starts with a few channels. Usually Google Ads for searches with buying intent and one good landing page, then it grows from there.
Book a discovery call. Tell us what you sell and who your ideal customer is, and we’ll explain where we’d start.
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