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Automotive marketing for dealerships, workshops and parts retailers.

Google Ads, Meta Ads, SEO and Google Shopping for car and motorcycle businesses in Greece. The goal is quote requests, workshop bookings and parts sales, tracked at every step.

Last updated: October 2026

At a glance

What makes automotive marketing different.

A dealership, a workshop and a parts store want different things. Three things apply to all of them.

01

Long research before buying

Buyers compare models, prices and reviews for weeks. You need to show up along that whole path, not only at the end.

02

Local demand

Most people look for a dealer or a workshop near them. Maps, reviews and the phone bring in a large share of customers.

03

Large catalogues

Parts and accessories run to thousands of SKUs. Site structure and product data decide whether they show up on Google.

Where the customers come from.

01

Google Ads

Ads for models, brands and services, shown to people already looking to buy or repair.

02

Google Shopping

For parts and accessories: products with image and price at the top of Google.

03

Meta Ads

Facebook and Instagram for new models, offers and remarketing to people who viewed specific vehicles.

04

SEO

Pages for models, parts categories and workshop services that bring customers without paying per click.

05

Opening hours, location, photos and reviews for every showroom and workshop.

06

Email and reminders

Service reminders, offers to past customers and news about new models.

What we do first, depending on the business.

Dealership or workshop

Parts and accessories store

Dealerships, workshops and parts.

Three kinds of business with different goals.

01

Dealerships

Quote and test drive requests, by model and location. The work starts long before the customer walks into the showroom.

02

Workshops

Service and repair bookings from your area. Maps, reviews and Google Ads for the services that pay off.

03

Parts and accessories

Online stores with thousands of SKUs for cars and motorcycles. Google Shopping, category SEO and campaigns that follow the margin.

How we set up marketing for an automotive business

We start from what the campaigns should bring in: requests, bookings or orders.

1

Tracking

We record forms, calls and orders in GA4 and the ad platforms, per location where needed.

GA4

2

Strategy per goal

We split campaigns for vehicle sales, service and parts, because each has a different cost and value.

Goals

3

Campaigns and SEO

Google Ads, Google Shopping, Meta Ads, SEO and Google Business Profile, prioritising what brings customers.

Channels

4

Monthly report

Requests, bookings, sales and cost per result, by channel.

Report

The numbers that show whether customers are coming.

01

Quote requests

How many quote or test drive requests came in, by model and channel.

02

Workshop bookings

How many service bookings came from the site and Google.

03

Phone calls

How many people called from the site or from Maps.

04

Cost per request

What each request or booking cost in ad spend.

05

Store sales

For parts: orders, revenue and ROAS by category.

06

Reviews

New reviews coming in and the average rating per location.

What automotive businesses ask us

Yes, for searches by brand, model and area. We track quote and test drive requests so you can see which campaigns bring buyers.

With a complete Google Business Profile, reviews, pages for your services and Google Ads for local searches. Service reminders to past customers also bring steady bookings.

Usually yes, if the product data is clean: part numbers, fitment, price and stock. With large catalogues, grouping products the right way makes a big difference.

Yes. Motorcycle dealers, parts and rider gear stores have similar needs to car businesses, with stronger seasonality in spring and summer.

Yes. We set up tracking and campaigns per location, so you can see what each one brings in.

From ads, usually within the first weeks. From SEO and Google Business Profile it takes months, but the results last.

Want more customers from Google?

Book a discovery call. Tell us about your business and what you want marketing to bring in, and we will explain where we would start.