Skroutz is the largest online marketplace and price comparison site in Greece. We set up and manage Standard and Strategic Ads on Skroutz for online stores and brands, and decide what to advertise and how much to bid based on the profit of each product after all commissions.
Last updated: October 2026
For a Marketplace store, every sale that comes from an ad carries three charges. Together they decide whether the product makes a profit.
01
The percentage Skroutz keeps on every sale. It depends on the product category.
02
An extra Skroutz charge, shown separately for each product in your store data.
03
Charged on top of the other two. For Standard Ads it is a percentage of the sale, for Strategic Ads an amount per click.
01
How far your price is from the cheapest store selling the same product.
02
Products available for immediate dispatch are shown more easily.
03
Description, photos and range of sizes, where relevant.
04
Sales, clicks and add-to-carts for the product.
05
How well the product matches what this particular shopper is looking for.
06
You pay what it takes to beat the next advertiser, never more than your bid.
Most Greek online stores need both. The difference is where the purchase happens and what you pay for.
01
Shoppers compare prices across many stores. On the Marketplace the order is placed inside Skroutz, with a commission on every sale.
02
Shoppers land on your own website. You pay for the click, not a sales commission, and the customer stays yours.
03
We measure profit from each channel the same way, so you know where it pays to spend more.
We start from the profit of each product, not from the bid.
We put purchase cost, Skroutz commissions and selling price side by side, to see how much each product can afford to spend on ads.
Profit
We decide where Standard Ads fit, where Strategic Ads fit, and which products should not be advertised at all.
Strategy
We set bids per category and per product and adjust them based on sales and cost. We switch off whatever does not make a profit.
Skroutz Ads
Sales, ad cost and profit by category, from Skroutz data and your own purchase costs.
Report
01
If only a few euros are left after commissions, ads usually eat the profit.
02
If other stores sell the same product for less, a higher bid rarely brings sales.
03
Without good photos and descriptions, Skroutz gives the product a lower position.
04
Products that cannot ship right away are not worth advertising.
05
The ad commission is not refunded when a customer returns the product.
06
If we do not know what each product costs you, we cannot tell whether ads make a profit.
It depends on the category and your bid. With Standard Ads you pay a percentage only when an ad leads to a sale. With Strategic Ads you pay per click, up to the budget you set. In both cases the charge comes on top of the sales commission.
Standard Ads promote whole categories or brands and charge only on a sale. Strategic Ads promote selected products, charge per click and get priority in search results. They can run together without double charging.
Often yes, because sponsored positions appear above the other results. If you already sell well without ads, we first check whether ads bring new sales or whether you are paying for sales you would make anyway.
Yes. Under Skroutz terms, the ad commission is not refunded when an order is returned. That is why we are more careful with products that get many returns.
Yes, with both Marketplace and Redirection stores. On the Marketplace the ad cost is deducted from weekly payouts; with Redirection it is charged to the store credits.
Yes, if you sell through a store or distributor that is already on Skroutz. We manage the ads and report in English.
Book a discovery call. Tell us what you sell and how Skroutz is going today, and we will explain where we would start.
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