We plan and run programmatic campaigns through Google DV360, Google Display and YouTube, and through deals with Greek publishers. Your ads reach people who look like your customers, on the sites they read, and we measure what turns into sales and leads.
01
Buying ad space across sites, apps and video, targeted with your own data and Google audiences.
02
Private deals with Greek sites and networks, for placements you choose, with price and terms agreed in advance.
03
Display and video campaigns through Google Ads, when the goal or budget does not need a DSP.
04
Customer lists, site visitors and interest audiences, with exclusions so people who already bought stop seeing the ad.
05
Allow and block lists, checks for low-quality placements and a cap on how often one person sees the ad.
06
Conversions, view-through and the effect on searches for your brand, set up in GA4 and Google tools.
In programmatic, money is easily lost on placements nobody sees. That is why we set audiences, placements and measurement before a campaign starts.
We look at what you have run, which audiences and data exist, and what the campaign needs to deliver: sales, leads or awareness.
1–2 weeks
We choose between DV360, Google Display & YouTube and publisher deals, and set audiences, placements and budget per channel.
1 week
We start with frequency caps and placement lists, and check from day one where the ads appear.
Weeks 3–4
We cut placements and audiences that do not perform, adjust bids and bring in new creatives when the old ones wear out.
Every week
Impressions, frequency, conversions and the effect on brand searches, together with the rest of your campaigns.
Every month
The cost has two parts: the media budget that goes to DV360, Google or publishers, and our management fee. Our fee is fixed, so we gain nothing if you spend more.
Media budget
Paid for the impressions or clicks we buy. We agree the amount together, so it is enough to show results.
Management fee
Depends on the channels and the number of campaigns, and stays the same as the budget grows. You know it from the first call.
It is buying ad space on sites, apps and video through platforms that decide automatically, for each impression, whether your ad should show and at what price. Instead of booking placements with each site, you target your audience wherever it is.
Display & Video 360 is the Google platform for programmatic buying. It gives access to more sites, apps and video than Google Ads, with more control over placements, frequency and publisher deals.
Google Display runs through Google Ads and suits smaller budgets. DV360 offers more inventory, private deals and finer control. We start with whatever fits your goal and budget.
Private marketplace deals are agreements with specific publishers for placements on their sites, with price and terms set in advance. They help when you want to appear on specific Greek sites.
On sites, apps and YouTube, depending on the plan. We set which placements are allowed and which are blocked, and regularly check where the ads ran.
Both, depending on targeting. Remarketing and audiences from your own data usually bring sales and leads. Broader campaigns bring new people, which we also measure through searches for your brand.
Google Ads reaches people already searching for what you sell. Programmatic also reaches people who are not searching yet. For most clients we start with Google Ads and add programmatic when search is not enough.
We audit your campaigns in DV360 or Google Display, your placements and your tracking, and tell you where money is being lost, before you commit to anything.
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