ChatGPT ads are now available to advertisers in Greece and the rest of Europe. We set up your OpenAI Ads Manager account, write ads that fit the conversation they appear in and measure what they bring, next to your Google and Meta campaigns.
01
Your account in OpenAI Ads Manager, billing, users and campaign structure, set up so it can grow without getting messy.
02
In Europe, ChatGPT ads are matched to the topic of the conversation. We map the questions your customers ask and the topics where your offer belongs.
03
Headline, description and image written for someone who is in the middle of a question, not scrolling a feed.
04
Cost per click or cost per 1,000 views, daily caps and a test budget you set, with spend paid directly to OpenAI.
05
OpenAI’s pixel and Conversions API installed and checked, so leads and sales from ChatGPT are counted correctly.
06
ChatGPT Ads in the same report as Google Ads, Meta and GA4, so you compare cost per lead and sale on equal terms.
A new channel needs a clear test. We agree what we test and how we will judge it before any money is spent.
We look at your offer, your current campaigns and your tracking, and check whether your category can run on ChatGPT.
First
Topics, ads, bids and a test budget, written down with the results we expect to see. You approve it before launch.
Before launch
Ads Manager, campaigns, pixel and Conversions API. Every conversion is tested before the ads go live.
As planned
We run the ads, compare topics and versions, and cut what does not work early.
First weeks
Cost per lead and sale next to your other channels. Budget moves to ChatGPT only if the numbers support it.
Ongoing
An illustration of the format. The ad sits below the answer, is labelled as sponsored and is matched to the topic of the conversation.
Two parts: the setup, done once, and the monthly management. Your ad spend is paid directly to OpenAI, not to us. You know our fee before we start.
Setup
Audit, plan, Ads Manager, ads, pixel and Conversions API, at a fixed price you know in advance.
Management
Bids, new ads, tests, reporting and a monthly call on what to change.
Ads that appear inside ChatGPT, below the answer to a user’s question. They are labelled as sponsored and kept separate from the answer. OpenAI started testing them in the US in February 2026 and opened self-serve buying through its Ads Manager in May 2026.
Yes. In August 2026 OpenAI expanded ChatGPT ads to 31 European countries, including Greece, and advertisers can buy them through OpenAI Ads Manager.
Logged-in adult users on the Free and Go plans. Users on Plus, Pro, Business, Enterprise and Education plans do not see ads, and OpenAI does not show ads to users it predicts are under 18.
According to OpenAI, no. Ads do not influence the answer, they appear separately below it, and advertisers do not get access to users’ conversations, only aggregate performance data.
In Europe, ads are matched to the topic of the conversation, not to a personal profile. So the work is about choosing the right topics and writing ads that fit them.
You bid per click (CPC) or per 1,000 views (CPM) and pay OpenAI directly. OpenAI has not published a minimum budget. We agree a test budget with you before launch.
OpenAI does not show ads next to conversations about health, mental health or politics, and does not accept political ads. Other categories follow OpenAI’s ad policies, which we check before we start.
With OpenAI’s pixel and Conversions API, plus GA4 and your CRM where you have one. ChatGPT Ads sit in the same report as your other channels.
They do different jobs. AI SEO works to get your brand mentioned in ChatGPT’s answers for free, over time. ChatGPT Ads buy a visible spot below the answer, from day one. Many businesses need both.
We look at your category, your offer and your tracking, and tell you whether ChatGPT Ads are worth testing for you, before you spend anything.
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